About me

I’m passionate about turning complex data into clear information that supports strategic decision-making. My analytical approach and attention to detail allow me to uncover hidden patterns and key trends that optimise processes and improve results. 🔍⚙️

As a Data Analyst, I strive to provide practical and clear recommendations based on thorough analysis. I believe data is more than just numbers – it’s a collection of stories waiting to be told, and my goal is to make them accessible to everyone. 🌟📈

Work Experience

Web Manager

Perfumerías Primor
Jul. 2024 – Present

Responsible for implementing and managing website content and mobile app updates for the perfumery and beauty eCommerce across Spain, Portugal, France and Italy, in line with established brand guidelines. Oversee price updates, promotional changes, and content optimisation, enhancing user experience and tailoring content to each market’s needs.

Customer Service Specialist

Perfumerías Primor
Nov. 2021 – Mar. 2024

Provided customer support via email, social media and live chat, ensuring fast and effective issue resolution. Managed online order incidents and developed a tracking database to improve case follow-up. Responded to reviews and produced regular incident reports to support continuous improvement in customer service.

Education

Master's Degree in Business Intelligence

International University of La Rioja
Mar. 2025 – Present

Degree in Marketing and Market Research

University of Malaga
Sept. 2017 – Jun. 2022

Certifications

Microsoft Power BI Data Analyst PL-300T00-A Certificate

Microsoft
In Progress (2025)

Google Data Analytics Professional Certificate

Google
2023

Skills

Technical Skills

Python
SQL
R
Power BI
Tableau
Metabase
Looker Studio
Excel
Google Sheets

Soft Skills

Analytical thinking
Effective communication
Proactivity
Collaborative work
Adaptability